Footwear brands spend an enormous amount of money on advertising to encourage the consumer to buy their product. For example, Nike, with its fantastic advertisements, can motivate  the consumer o go to the local sporting goods store like Dick's or Sports Authority to buy a pair of shoes. But what happens when the consumer walks [...]

  Major brands are ahead of the curve when it comes to QR usage. It could be because it is easier to implement a QR program across a limited number of products but more likely it is because they see their first real opportunity of communicating directly with the end user while they are in [...]

According to a recent Forrester research report three-quarters of American on-line retailers are using QR codes. It goes on to say that 20% of smart phone users have scanned a QR code and that is up from 14% one year ago. If on-line retailers are finding QR codes to be beneficial in providing their consumers [...]

In a recent citi report entitled "Weinswig’s Deep Dive: Retail Technology", researchers found that QR (quick response) codes are "gaining popularity and represent a huge opportunity for retailers to engage with consumers." They further site a survey by Chadwick Martin Bailey and iModerate Research Technologies where it was found that half of smartphone owners have scanned [...]

  ClikGenie and FineLine Technologies have announced a strategic alliance to market the ClikGenie mobile merchandising solution to U.S. apparel retailers. In addition, the companies will be incorporating ClikGenie’s mobile code and NFC management functionality into the company's FastTrak  online ticket ordering platform which currently supports over 7,000 vendors worldwide. This eliminates the logistical hurdle [...]

  Approximately one year after implementing its QR program, Best Buy talks about its success. By the end of 2011 they were averaging 78,000 scans per week which in turn created 6,000 unique opportunities per store to connect with a customer. That is a very successful engagement rate in anybody’s assessment. For those retailers contemplating [...]

We tried out the new Android version (5.5.2) of MS Tag’s new multifunctional reader. It worked very well for scanning MS Tag, QR as well as NFC chips.  Response times and first read rates were very good! MS Tag’s new additional functionality will likely accelerate its broad based adoption by mobile users which in turn [...]

ClikGenie has developed the first NFC mobile product authentication app for the apparel industry. The app is written on the Android Gingerbread OS and works on the new Samsung Nexus S phone. The solution employs the latest NXP chip technology and integrates directly with ClikGenie’s mobile services platform providing brands with the ability to have [...]

CTIA Brief cites new Nielsen study  which found that consumer adoption of smartphones in the U.S. inched up to 43% in the third quarter, compared with 40% penetration in the previous quarter. Read more at:  http://moconews.net/article/419-nielsen-android-grew-its-smartphone-marketshare-iphone-stayed-flat/

ClikGenie was featured in the latest edition of the Triad Business Journal, Oct. 15-20, 2011. The article focuses on the rise of QR code usage among retailers and offers some very good tips on starting a QR program. You can request a copy by emailing info@clikgenie.com.