Mobile Market Stats
It is clear that mobile is fast becoming a factor in consumer shopping behavior. It provides retailers and brands alike an effective way to connect with their consumers while they are in store and ready to buy.
BestBuy's in-store QR program is gaining momentum with over 78,000 scans per week. BestBuy presentation at VCF, Nov. 2011
"14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011." comScore, August 2011
"70% of respondents say they use their smartphones while in a store. Of those who do use their smartphone for shopping purchases, 74% end up making a purchase." Google Research Report – Global Perspectives:The Smartphone User & The Mobile Marketer; June 2011
“Nearly 89 million people in the U.S. have used the mobile internet in the past year—close to one third of the total current U.S. population.” CNN Tech, July 2010
“70% of smartphone users would find it useful to scan the product barcode to obtain more information about the item."
Accenture “Retail in an Era of Mobility", Jan. 2011
“71% of U.S. mobile subscribers have feature phones while only 20% have smartphones.”- InsightExpress, May 2010
"Today the U.S. mobile phone subscriber base is over 275MM and projected to grow to over 291MM by 2013.” -The Business Insider, Oct. 2010
“Nielsen predicts smartphones should pass the 50% mark during Q4 2011” -Billboard, Apr. 2010
