ClikGenie Blog

  Approximately one year after implementing its QR program, Best Buy talks about its success. By the end of 2011 they were averaging 78,000 scans per week which in turn created 6,000 unique opportunities per store to connect with a customer. That is a very successful engagement rate in anybody’s assessment. For those retailers contemplating [...]

We tried out the new Android version (5.5.2) of MS Tag’s new multifunctional reader. It worked very well for scanning MS Tag, QR as well as NFC chips.  Response times and first read rates were very good! MS Tag’s new additional functionality will likely accelerate its broad based adoption by mobile users which in turn [...]

  ClikGenie announced several weeks ago that it had released the first version of an NFC reader for the Android which opened the door for companies to use either 2D codes or NFC technolgy to access the same product content. Just this week Microsoft announced it own version of an app which will read both [...]

ClikGenie has developed the first NFC mobile product authentication app for the apparel industry. The app is written on the Android Gingerbread OS and works on the new Samsung Nexus S phone. The solution employs the latest NXP chip technology and integrates directly with ClikGenie’s mobile services platform providing brands with the ability to have [...]

CTIA Brief cites new Nielsen study  which found that consumer adoption of smartphones in the U.S. inched up to 43% in the third quarter, compared with 40% penetration in the previous quarter. Read more at:  http://moconews.net/article/419-nielsen-android-grew-its-smartphone-marketshare-iphone-stayed-flat/

ClikGenie was featured in the latest edition of the Triad Business Journal, Oct. 15-20, 2011. The article focuses on the rise of QR code usage among retailers and offers some very good tips on starting a QR program. You can request a copy by emailing info@clikgenie.com.

The Home Shopping Network began a four day experiment using QR codes as part of its technology-themed weekend. If it works on TV you have to believe it will be a big success in the store. We will be tracking their success closely. Read more at: http://www.nytimes.com/2011/10/08/technology/hsn-tests-onscreen-qr-codes-to-encourage-sales.html?_r=1

Major brands are ahead of the curve when it comes to QR usage. It could be because it is easier to implement a QR program across a limited number of products but more likely it is because they see their first real opportunity of communicating directly with their wholesale customers’ in-store shopper. Most apparel retailers [...]

 Mick McCormick, EVP of Global Sales & Marketing for Columbia Sportswear Company was one of the featured speakers this week at the Shop.org 2011 Summit. McCormick explained how QR codes can be used effectively to influence the in-store shopper by providing highly relevant information such as videos. He goes on to say that, based upon [...]

The number one attraction for QR codes to brands is the ability to communicate directly to the end user. Other messaging media such TV, Print, and In-Store signage are one way communication tools.  So the brand never really knows if the consumer actually gets the message and if they do, what they think of it. [...]