Management Team

George Hoffman

George has over 30 years experience servicing global apparel retailers and brands. He has held senior management positions throughout his career including President of Paxar Americas (NYSE: PXR) the world’s leading provider of tags and labels to the apparel industry.

Following the acquisition of Paxar, He assumed the position of VP of Innovation for the Retail Branding and Information Solutions Division of Avery Dennison (NYSE: AVY). In that capacity Mr. Hoffman focused on new technologies and growth platforms for the apparel industry.

Mr. Hoffman was also the CEO of two start up companies in the fields of emergency medical services and trade financing, which he managed and successfully sold to public companies.

He received his B.S. in Management Engineering and MBA from Rensselaer Polytechnic Institute in Troy N.Y. as well as a CPA and CMA and is a member of the AICPA and NCCPA.

Richard Starets

Richard has worked in technology for over 15 years, holding leadership positions in both U.S. and European companies in sales, marketing and new product development and product management areas.

While some of Richard’s experience is with large global corporations like BT Global Services and MCI International, he also served for several years with start-up technology companies. Richard spent many years in Eastern Europe and during which time he founded Small Footprint, an international software development services company.

Richard holds a Political Science undergraduate degree from Colby College, a Marketing degree from the Chartered Institute of Marketing, and an MBA from the Central European University Graduate School of Business. He serves as a member of the Executive Committee of the Tech Council, a part of the Winston-Salem Chamber of Commerce.

Marty Elvidge

Marty has over 20 years experience providing software solutions. He has architected and delivered software solutions on a variety of platforms including Microsoft technologies, Java and J2EE environments, specialized embedded systems, and mobile platforms.

Mr. Elvidge has worked as Application Development Manager at Paxar Corporation, a Systems Project Engineer at Ingersoll Rand Corporation – Air Compressor Group, a Software Architect at OnSphere Corporation, and Chief Solutions Officer/Chief Software Architect at Logical Advantage LLC.

He received his B.S. in Information Systems from Mansfield University in Mansfield, PA. He also holds an Associates of Applied Science in Electronic Technology from Electronics Institute in Middletown, PA.

Patrick Turner

Patrick started coding software at the age of 10 and has been building software professionally for more than 18 years.

With experience ranging from sales & marketing automation to demand planning, and event logistics to clinical research technology, he has demonstrated his unique ability to translate business needs into technology solutions.

Patrick’s passion continues to be for mobile development, which sparked building sales tools for the Palm Pilot in the mid-nineties. He spent 15 years in the manufacturing sector with more than 8 of those in the medical device industry.

A passion for the great outdoors brought Patrick to North Carolina, specifically Winston Salem, in 2007 where he lives with his wife, Alison (an accomplished pastry chef), and their two children, William and Fiona. He received his MBA from Christian Brothers University in Memphis, Tennessee.

Steve Vest

Steve has more than 11 years of experience in mobile & web development, marketing, and project management. Steve is an experienced mobile app user and UI engineer and focuses on projects that are delivered via mobile.

His passions and core expertise are in mobile user experience and user interface design. Steve has worked extensively on mobile application development leveraging Agile methodology to create apps for public institutions and private sector businesses. Steve also draws on his many years of experience in the interactive marketing sector.

Steve holds a Bachelor of Science in Mathematics from North Carolina State University and holds a Masters in School Administration from the University of North Carolina at Charlotte.