Chief Executive Officer
George has over 30 years experience servicing global apparel retailers and brands. He has held senior management positions throughout his career including President of Paxar Americas (NYSE: PXR) the world’s leading provider of tags and labels to the apparel industry.
Following the acquisition of Paxar, He assumed the position of VP of Innovation for the Retail Branding and Information Solutions Division of Avery Dennison (NYSE: AVY). In that capacity Mr. Hoffman focused on new technologies and growth platforms for the apparel industry.
Mr. Hoffman was also the CEO of two start up companies in the fields of emergency medical services and trade financing, which he managed and successfully sold to public companies.
He received his B.S. in Management Engineering and MBA from Rensselaer Polytechnic Institute in Troy N.Y. as well as a CPA and CMA and is a member of the AICPA and NCCPA.
Chief Solutions Officer
Marty has over 20 years experience providing software solutions. He has architected and delivered software solutions on a variety of platforms including Microsoft technologies, Java and J2EE environments, specialized embedded systems, and mobile platforms.
Mr. Elvidge has worked as Application Development Manager at Paxar Corporation, a Systems Project Engineer at Ingersoll Rand Corporation – Air Compressor Group, a Software Architect at OnSphere Corporation, and Chief Solutions Officer/Chief Software Architect at Logical Advantage LLC.
He received his B.S. in Information Systems from Mansfield University in Mansfield, PA. He also holds an Associates of Applied Science in Electronic Technology from Electronics Institute in Middletown, PA.